How LinkedIn Increased Office Utilization by 20% with Pointr

In a hybrid world, employees need seamless access to their workplace. But what happens when they can’t find a desk, meeting room, or even their way around? LinkedIn, the leading professional networking platform, faced this exact challenge—until they found Pointr.

Results at a glance of Pointr's work with LinkedIn:

Challenge

With a hybrid working policy, LinkedIn’s team of around 20,000 employees needed to be able to plug into a workplace as and when they wanted to. Every employee needed to access one of its global offices and for that office to feel familiar, accessible, and collaborative.

“The goal of our Hybrid Clarity policy is to remove ambiguity and promote connection, care, and delight in our offices.”

• Daniel Hampshire, Senior Manager, Workplace Technology, LinkedIn

Despite these aspirations, LinkedIn faced significant barriers to creating its ideal hybrid workplace. These were the main challenges:

• Workplace Utilization: Employees struggled to find available desks, meeting rooms, and collaborative spaces across their campuses, leading to under-utilized spaces
• Wayfinding Difficulties: Post-pandemic, 60% of LinkedIn employees were new and unfamiliar with office layouts. Navigation relied on kiosks and traditional signage, which required frequent updates. Each time these were updated, many employees became confused and distressed, leading to negative feedback.
• Employee Experience: A lack of intuitive and accessible navigation tools meant employees were often frustrated. 

“You can conduct thorough research and invest a lot in creating these really cool spaces, but people aren’t going to use them if they don’t know where they are, they are poorly promoted, or if they are difficult to book.”

• Steve Parlin, GM of North America, Pointr

Solution

LinkedIn knew employees needed better tools to navigate their offices. They turned to Pointr’s indoor mapping and wayfinding technology to optimize its office spaces. Pointr’s AI-driven mapping engine, MapScale, creates precise 2D and 3D interactive maps within minutes, ensuring accurate, real-time navigation.

Within just three months, LinkedIn digitized 3 million square feet of office space across multiple locations. Pointr harnesses LinkedIn’s existing Bluetooth Low Energy (BLE) technology to enable real-time, interactive navigation. Pointr’s mapping technology is integrated seamlessly with OLA, LinkedIn’s in-house workplace experience app, creating a smooth, intuitive experience for employees finding their way around the campus.

With Pointr, LinkedIn employees now have access to:

• Interactive Digital Campus Maps: Employees use their mobile app for blue dot navigation through LinkedIn’s complex office environments, guiding them to rooms, desks, amenities, and colleagues with ease. An intuitive search function helps locate office resources such as printers, cafes, and restrooms.
• Accurate & Accessible Navigation: Continuous map updates ensure accuracy, and accessibility features provide customized routes and modes for employees with disabilities.
• Integrated Booking & Navigation: Employees can reserve meeting spaces via their mobile app, with turn-by-turn navigation ensuring they arrive on time. 
• Usage Analytics: Pointr provides data-driven insights into office usage patterns, helping LinkedIn optimize space allocation and improve the employee experience.

“It's amazing to see how accurate and responsive blue dot navigation is. It truly enhances our employees’ ability to move around the office effortlessly.”

• Daniel Hampshire, Senior Manager, Workplace Technology, LinkedIn

Outcome

By implementing Pointr, LinkedIn successfully transformed its hybrid workplace into a seamless and highly utilized environment, setting a benchmark for workplace innovation among Fortune 500 companies.

• NPS score for wayfinding improved from -23 to 73 since adding wayfinding. The map app is used 2.5 times daily on average by employees, and employee satisfaction with wayfinding has increased as a result of seamless navigation and space discovery. 
• 71% utilization rate across LinkedIn offices, reaching 88% in South Bay, California. According to Density, a workplace analytics company that collects office utilization data from Fortune 500 companies, LinkedIn is in the top 1% of companies in terms of utilization.
• 20% increase in office utilization within three months by identifying underused spaces and promoting them to employees.
• 100% utilization at peak hours, ensuring fully optimized spaces.

“Our team feels so much more connected, and there's this amazing energy throughout our workplace. Whenever I visit our offices, I come away feeling incredibly energized and reconnected to what we're all about as a company.”

• Daniel Hampshire, Senior Manager, Workplace Technology, LinkedIn

Want to see how Pointr can help you revolutionize your workplace?