Cutting-edge analytical insights
Indoor Location Analytics
Better understand your visitors & make informed, data-based decisions
Understand your visitors like never before
Whether a retail location, airport, healthcare facility or conference center, understanding your visitors has never been more important.
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Understand what your uses are searching for whilst in your venue
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Use data-driven insights to identify high-traffic areas and optimize venue layout
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Analyze repeat visitor behavior and journeys to develop personalized experiences, and increase loyalty
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Discover where visitors go and which resources they use in your venue
Know More
Observe successful and unsuccessful searches, see the impact of promotions on traffic, and identify choke points
Do More
Optimize site layouts, inform retargeting decisions, and make better-informed real estate decisions
Every interaction counts
Every tap, search & visit on your maps (via your app or Pointr Express with a QR code or URL) creates a privacy-protected snapshot, including device types, search activities, time, location, and more.
Open format data
Access and utilize your data easily and flexible with JSON-formatted data
Seamless API access
Seamlessly integrate with your existing tools with data ecosystems
Real-time updates
Review and publish all your updates in real-time across IOS, Android and web
Retail
Conduct true omnichannel retargeting, combining in-app marketing with analytical insights.
Airports
See high congestion areas and traffic patterns to help optimize your visitor experience and your non-aeronautical revenue
Workplace
Understand which resources are taxed and which are slack so you can configure workspaces for maximum productivity
Hospitals
Discover changes in layout and signage that could increase on-time arrivals and reduce patient stress
Events
Fix problems attendees have finding exhibitors and booths immediately, not next year
Data we Provide
Usage analytics
See how visitors, customers, or employees are using your indoor maps or location system. View the number of unique sessions, segment by device type (Android vs iPhone), and see the most popular languages used when navigating.
Wayfinding analytics
Understand how your users are navigating throughout your venue. See the most popular start and end points for user journeys.
Map interaction analytics
Analyze how users are interacting with your maps. See the amount of time spent in different areas, the usage of your search directories, and even the amount of zoom, pan and click behavior.
Search/ PO analytics
Understand how users are searching within your map or directory. See which areas are prompting the most user searches, any regular searches that aren't delivering results, and the most popular searches.
App download analytics
Analyze the number of app banner clicks and downloads generated via our app-free Pointr Express™ program. See what impact our incredible maps can have on your app download figures!
Secure, private, and easy to use
Privacy-first insights
Get anonymized visitor data only when analytics are enabled in your venue
Industry certifications
ISO 27001/27017 and GDPR compliant
Advanced security
Microsoft Azure's robust security infrastructure
Data ownership
Your data remains yours, always