Cutting-edge analytical insights
Indoor Location Analytics
Better understand your visitors & make informed, data-based decisions
Understand your visitors like never before
Whether a retail location, airport, healthcare facility or conference center, understanding your visitors has never been more important.
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Understand what your uses are searching for whilst in your venue
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Use data-driven insights to identify high-traffic areas and optimize venue layout
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Analyze repeat visitor behavior and journeys to develop personalized experiences, and increase loyalty
![analytics-integration-square](https://www.pointr.tech/hs-fs/hubfs/analytics-integration-square.png?width=650&height=650&name=analytics-integration-square.png)
See More
Discover where visitors go and which resources they use in your venue
Know More
Observe successful and unsuccessful searches, see the impact of promotions on traffic, and identify choke points
Do More
Optimize site layouts, inform retargeting decisions, and make better-informed real estate decisions
Every interaction counts
Every tap, search & visit on your maps (via your app or Pointr Express with a QR code or URL) creates a privacy-protected snapshot, including device types, search activities, time, location, and more.
![analytics-usage-square](https://www.pointr.tech/hs-fs/hubfs/analytics-usage-square.png?width=700&height=700&name=analytics-usage-square.png)
Open format data
Access and utilize your data easily and flexible with JSON-formatted data
Seamless API access
Seamlessly integrate with your existing tools with data ecosystems
Real-time updates
Review and publish all your updates in real-time across IOS, Android and web
Retail
Conduct true omnichannel retargeting, combining in-app marketing with analytical insights.
Airports
See high congestion areas and traffic patterns to help optimize your visitor experience and your non-aeronautical revenue
Workplace
Understand which resources are taxed and which are slack so you can configure workspaces for maximum productivity
Hospitals
Discover changes in layout and signage that could increase on-time arrivals and reduce patient stress
Events
Fix problems attendees have finding exhibitors and booths immediately, not next year
Data we provide
Usage analytics
Unique sessions, device type (Android vs iPhone), and language used
Wayfinding analytics
Navigation requests with start and end points
Map interaction analytics
Time spent, quick directory usage, and zoom/ pan/ click behavior
Search/ PO analytics
Successful and unsuccessful searches based on keywords and points of interest interacted with
App download analytics
App banner clicks and downloads (through Pointr Express™)
![image 2](https://www.pointr.tech/hs-fs/hubfs/image%202.webp?width=442&height=594&name=image%202.webp)
Secure, private, and easy to use
Privacy-first insights
Get anonymized visitor data only when analytics are enabled in your venue
Industry certifications
ISO 27001/27017 and GDPR compliant
Advanced security
Microsoft Azure's robust security infrastructure
Data ownership
Your data remains yours, always