Indoor Positioning

Indoor positioning is a flourishing market, with numerous recognized providers now offering solutions and systems with which to achieve indoor localization. However, not all providers are able to deliver precision accuracy, a range of complementary solutions such as maps and an ever-increasing list of features, such as indoor-to-outdoor transitions for users moving between buildings. This is the Pointr difference.

What sets Pointr apart from the rest is our Deep Location® technology. Whereas many indoor positioning systems rely upon a single touchpoint or an outdated or unreliable technique, such as a phone’s compass, fingerprinting or geomagnetic positioning, Deep Location® leverages sensor fusion techniques and machine-learning algorithms in order to deliver accuracy to within one meter. In indoor locations, where effective positioning and navigation are utterly dependent upon precise accuracy, Pointr leads the way.

Alongside accuracy, Pointr's positioning solution is, crucially, highly scalable. This means that for companies seeking a small proof of concept deployment before expanding to a larger building, or those looking to branch out from one store to thousands, Pointr is able to rise to the task. Twinned with our indoor mapping product, MapScale®, we're able to expand our indoor positioning quickly, with minimal hardware costs and installation, and in a future-proof manner that many competing technologies, such as fingerprinting, simply cannot match.

Pointr's indoor positioning solution leverages Bluetooth Low Energy (BLE technology) to provide a blue dot experience that is accurate, requires minimal set up from users, and, crucially, is scalable and future-proofed.

There are numerous ways in which indoor positioning can be achieved, with varying degrees of success. However, after years of working with Fortune 100 clients and continuously adapting and improving our Deep Location® and MapScale® products, we have found that BLE-based systems enable us to deliver outstanding performance and accuracy to our clients twinned with almost limitless scalability and robust security.

Other techniques - such as fingerprinting, WiFi or 5G based systems - all have benefits, but these are mitigated by major drawbacks in other areas, such as their cost, their lack of accuracy, their complexity or their inability to scale and adapt to an ever-changing indoor environment.

Of course, BLE isn't perfect. However, the combination of BLE, the years of iterative technological development that has led to Pointr's Deep Location®, and our highly experienced and capable hardware and software teams has led to Pointr being recognized as the market leading solution for indoor blue dot.